Describe what matters.  Link it to your Vision.   Identify the specific desired results that are needed.  Cascade results to every level of your organization.  Institute a culture of initiative, ownership, agile learning and delivering results.

Measure your ability to deliver what matters.  Identify key performance indicators (KPI) that you can measure.  Gather and analyze data.  Regularly review your performance to understand what you do well, and what you need to improve.

Describe your successful future in terms that are conversational, comprehensive and inspirational.  Describe every aspect of your business as you will experience it in the future.  Help everyone see their successful future.

Use a proven platform to engage everyone in the development of your strategy.  Use the same platform to regularly review  and update your strategy.  Use the same platform to share your strategy with everyone in your organization.

Use advanced analytical techniques to complete internal and external scans.  Move beyond S.W.O.T.  Make P.E.S.T relevant.  Merge art, science and statistics to yield strategic insight on every aspect of your organization.

Start with the end in mind. Show everyone what the output should look like.  Engage everyone with simple question based exercises, samples, examples and template outputs.